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Detroit Pistons introduce their rookie class: Why they made these four picks
Detroit Pistons GM Troy Weaver, coach Dwane Casey and the 2020 NBA draft class speak to the media on Wednesday, Nov. 25, 2020.
The Detroit Pistons announced on Monday that they’ve entered multi-year partnerships with two sports betting companies, FanDuel and DraftKings.
The partnerships establish a joint marketing campaign that includes in-arena signage, television and radio advertisements and more, which will encourage Pistons fans to engage in each company’s offerings.
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“We appreciate the partnership-minded and collaborative approach that both FanDuel and DraftKings brought to the table,” Mike Zavodsky, Pistons chief business officer, said in a release. “We look forward to utilizing our platform to help each grow their presence within and connectivity to the Pistons and greater Detroit Metro communities.”
The Pistons are also partnering with MotorCity Casino Hotel to offer new game day experiences at the newly designed FanDuel Sportsbook. On game days, the casino will host giveaways, viewing parties and more.
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“This new relationship will create unique approaches for us to reach Pistons fans,” FanDuel chief marketing officer Mike Raffensperger said in a release. “With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”
With DraftKings, the Pistons will hold a “Piston For A Day” VIP fan experience contest, which will allow winners to sign a “Pistons Contract” for a day, pose for a photo with a member of the front office staff, get a postgame shot on the Little Caesars Arena floor, a one-hour shootaround on the Pistons Practice Court at the Henry Ford Detroit Pistons Performance Center and more.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” DraftKings chief business officer Ezra Kucharz said. “This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”
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